Why is music important for your establishment?

Why is music important for your establishment?

• it creates a comfortable relaxing atmosphere;
• it boosts the effectiveness of the staff;
• it can reduce or increase the length of time spent by customers in your establishment;
• it helps to control the emotions and moods of customers;
• it shapes customer perception of the brand and creates positive associations with it.

ADVANTAGES OF THE USE OF MUSIC IN ESTABLISHMENTS

CREATING A COMFORTABLE RELAXING ATMOSPHERE FOR CUSTOMERS

The number of various establishments (cafés, bars, restaurants etc.) is growing year by year, which also means fiercer competition. Being well aware of the trend, the clients of the establishments are becoming more selective and demanding. While making their choice clients rely on their impressions, “likes” and “dislikes”.  Music is a powerful means of creating a favourable atmosphere and winning the hearts of the customers.

BOOSTING THE EFFECTIVENESS OF THE STAFF

The quality of service is a crucial factor of customer satisfaction. During the working hours, the staff of the establishment is constantly in contact with their clients. That is why their moods and attitude may influence the customers, raise their spirits or vice versa, bring them down. Regular change of playlists is of high importance as listening to the same music may irritate even the most quiet person. Professionally selected music ensures comfortable atmosphere and positive mood of the staff, which leads to higher productivity of their work.

REDUCING OR INCREASING THE LENGTH OF TIME SPENT BY CLIENTS IN THE ESTABLISHMENT

It is quite possible to control the customer turnover by reducing or increasing the amount of time spent by customers in your establishment. This can be achieved by using certain styles of music, different tempos and volume of sound. The more time clients spend window shopping, the more purchases (especially unplanned purchases) they are inclined to make. Music influences us on a subconscious level, so the customers will not be aware of being influenced.

CONTROLLING THE EMOTIONS AND MOODS OF CUSTOMERS

Pleasant music changes time perception. When clients enjoy the music, the time spent in a queue or waiting for their order seems shorter. If the client “accepts” the music and listens to it with pleasure, they become more relaxed and positive, and more inclined to make purchases.

SHAPING CUSTOMER PERCEPTION OF THE BRAND AND POSITIVE ASSOCIATIONS WITH IT

Music in your establishment always accompanies both your clients and staff. That is why music should resonate with the target audience. Why is it important? Favourable impressions after visiting your establishment and pleasing atmosphere are sure to attract clients and boost your profits. Clients will spend more time in your establishment and make more purchases (or orders). At the same time music should comply with the style of the establishment. Professionally selected playlists will become your status symbol.

The information is provided with the written consent of IndoorMedia.