Three main recommendations on how to save your marketing budget for the music design of an establishment

You need music for a café, music for a restaurant, music for a shop, or maybe music for a coffee shop or a bar? But this also means that since you have turned on background music in your establishment, you have to bear more expenses. And budgets are known to vary depending on business scale and opportunities as well as on different periods of time.

«By what means can marketing budget for music design be saved?» is one of the most frequently asked questions. The answer to it is quite simple, but still, without being knowledgeable in a specific field, it is not easy to puzzle out all the important details that may sometimes be crucial. For example, whether the music will be played within the store or it cannot be afforded for now. So, we have prepared some key recommendations on how to save on music design and minimize costs.

1. Do not hurry to purchase a music License from Collective Management Organizations (CMO).

If you make calculations, you will see that there is no point in purchasing a music License from CMO as this would lead to excessive costs.

Firstly, it is inappropriate to purchase a right if you cannot use it to the best advantage (you will not be able to use it even by 1%). You will have to pay for the right to use the entire music catalogue provided by CMO, but in fact, you need only a certain amount of content that is relevant for you.

Secondly, you will not receive the music itself with accompanying services, only the mere right to play it. And using this right is impossible without additional services such as solution for playing back, searching and selecting adequate music content etc.

Finally, and importantly, the price of such License is nearly quadrupling compared to that of the Authors’ music (royalty-free music), which does not include additional charges (e.g. Russian Authors' Society (RАO) and Russian Organization for Intellectual Property (VOIS) in Russia, Ukrainian Agency of Copyright and Related Rights (UACRR) in Ukraine, or ZAiKS, STOART, ZPAV and SAWP in Poland and so on).

CMO offer looks exactly like a proposal to purchase an annual travel card to be used in public transport in another city that you may be visiting only for a week. At the same time, you may not want to waste time on public transport when it is important for you to travel about the city quickly and comfortably, so taking taxis will be even cheaper.

2. Licensed online radio may be more appropriate and economic choice for different types of establishments.

All the world’s business is moving towards simplification of the IT infrastructure, reducing the equipment and staff. For example, currently there is not a single system administrator among the staff of McDonald's.

We are living in the era of the high-speed Internet, cloud services and Saas solutions that require only a browser to get access to services. Actually, all the latest Google developments testify to that.

So, it is no longer reasonable to purchase equipment and computers with gigabytes of memory to process and store data, as all the information is stored on high-capacity remote servers.

Online radio is a solution that enables the use of music directly from the server to generate an audio stream. All you need to switch on a virtual radio channel is an Internet-browser or a player on any device.

By using online radio you will avoid extra costs of purchasing equipment, licenses, and software, as well as staffing costs. At the same time, you will receive higher quality and reliability as servers work on the basis of “mirrors” and all the information is backed up.

Besides, you will have your own internal radio, so it will be up to you to decide how to use it to the best advantage.

3. Thoroughly study and compare all the possibilities and algorithms of cooperation that are available from the contractors before making a final decision.

Working directly with a music content provider who also provides a range of necessary services and can offer variations of available alternatives to meet the client’s individual needs helps to save not only on staff resources but also on having to deal with third persons, which usually results in paying double. Eventually, the right choice of a company is comparable to daily driving your own comfortable and reliable car instead of hiring one as a popular alternative. Moreover, you may rest assured that in case of necessity details will be replaced or MOT test will be carried out free of charge while you are busy with more important things.

In conclusion, we would like to recommend not to hesitate to ask questions in order to become more knowledgeable and be able to make the best decision.

A brief overview of ExpertMusic services:

— legal music with a license for use (royalty-free music); the rights for all music works uploaded onto ExpertMusic portal are owned by the company according to the License Agreements concluded with authors, rights holders and labels around the world;

— regularly updated radio channels and playlists for different branches, music portal for HoReCa&Retail establishments with a convenient user-friendly interface developed by 10 professionals of our IT-team;

— our professional composers and experts provide assistance in developing scenarios, recording voices, selecting background music, creating sound effects for audio-logos, jingles, infomercials and commercials.

If you are interested in learning more about the available offers and services provided by ExpertMusic in the field of music design for a certain branch, you are welcome to request a Commercial Offer via our online live chat or e-mail JLIB_HTML_CLOAKING, or by telephone (telephone numbers are available on our site).

Moreover, already today You can start working with ExpertMusic portal WITHOUT ANY FEES AND OBLIGATIONS on your part. To do this, just fill out a short registration form. You can obtain the License for the use of music by contacting our managers in any convenient way for you, in case you need it.