Recommendations for the use of music

Professionally selected music may be used as an effective marketing tool

The main purposes of music in the sales area are to dampen unwanted sounds and noises and to encourage the customer to purchase goods. In a restaurant music is used to lessen the noise from the kitchen area and to create a comfortable cosy atmosphere. Many shops sell similar goods at the same price, we all visit restaurants, fitness-centres, beauty parlours, stay at hotels etc. But what we remember afterwards is the special atmosphere that shapes our perception of the establishment, brand etc. In this respect music acts as a powerful tool of creating a favourable impression. It encourages, provokes, relaxes and conciliates, shapes our mood. It is connected with our emotional sphere which may be controlled.

Hearing the music in your establishment, your clients should feel relaxed and comfortable, and be eager to spend their time and money.

Popular services provided by our Company

One of the most popular services provided by our company is councelling and giving recommendations on the right choice of music. We guarantee that your playlists will always be up-to-date. You will gain access to special thematic and holiday music selections, and be able to update your playlists every season. That is why your establishment will stand out among others for the high quality of music. Our professional music editors will give recommendations on the choice of music for your establishment based on the information you provide and special knowledge of the influence of music on people.

This process includes a number of stages:

1. Collecting data.

The client provides information that should be taken into account including:

• the format of the establishment;
• the specificity of its activities;
• the image of the brand;
• target consumer;
• opening hours, peak hours etc. (depending on the specificity of the establishment);
• client’s own wishes and preferences.

2. Data analysis.

Our specialists study and analyze the data provided by the client relying on the advanced experience of foreign colleagues and the research in the field of audiomarketing.

3. Preparing recommendations.

ExpertMusic specialists prepare a special document containing recommendations based on thorough analysis of the data. The client is given recommendations on music styles, tempos, loudness and other details that should be taken into account.

4. Selecting music and making it available for the client.

The information is provided with the written consent of IndoorMedia.