Projects implemented. ExpertMusic solutions for PROSTOR chain stores

 "Year by year, the PROSTOR network has been developed and improved considering all the consumer needs and market trends. However, we always care that the customers visiting the PROSTOR chain stores had no complaints about the convenience and comfort of shopping, quality of the products and professional level of the sales consultants." — PROSTOR.

          ABOUT THE COMPANY

PROSTOR is one of the most innovative, stylish and progressive chains of beauty care stores in the drogerie segment. The success story of the brand is more than 10 years of continuous operation, this is the way from a local retailer who, in 2005, opened its first European-like store in the city of Dnipro, to one of the national leaders operating more than 280 stores in more than 110 cities. Today, the PROSTOR brand is well known in all regions of Ukraine.

WITHIN THE FRAMEWORK OF THE PROJECT:

— We have carried out the music selection and create customized playlists for different times of day, days of the week, seasons of the year, as well as for holidays and observances.

— We have created a personalized online radio channel.

— We provide a comprehensive service of musical and legal support regarding music issues.

— We have granted the copyright and related rights to use the music from ExpertMusic repertoire.

In 2017, ExpertMusic together with the international research agency IFAK Institut GmbH&Co. conducted a large-scale study which surveyed more than 1200 visitors in 3 different PROSTOR chain stores in order to verify the hypotheses about music impact on customers.