Projects implemented. ExpertMusic solutions for KOSMO chain stores

Kosmo is a national chain of beauty and health stores in drogerie format (founded in 2000). “Kosmo” pharmacies are the second direction of the company development. Today, the brand has more than 1 000 000 permanent customers, the geography of the stores is extended to 27 cities in 12 regions of Ukraine.

WITHIN THE FRAMEWORK OF THE PROJECT:

— We have conducted a marketing study comparing the impact of background music and popular music on the chain customers (September, 2010; research partner - IFAK Institut GmbH&Co.; 2 stores selected; visitor survey was carried out for 3 days by face-to-face interviews).

— We have implemented IT solution for remote management of broadcasting in all establishments.

— We have carried out music selection and created customized playlists for different times of day, days of the week, seasons of the year, as well as for holidays and observances.

— We have granted the copyright and related rights to use the music.

— ExpertMusic specialists arrange the output of all audio messages in the internal broadcasting network of the client according to a given media plan.

— We are continuously updating music playlists.

— We provide complete customer support: technical, musical and legal.