An interesting fact about New Year & Christmas music, that is worthwhile to be noticed.

Existing music traditions have the power instantly put people into a jolly and holiday mood. And Christmas tunes – the shortest path to the human mind and heart.

Nielsen, in one of its latest research (Music 360; 2017) has named those, who most frequently listen to the Christmas music. Dispelling the myth that the Holiday music is mostly preferred by the older people. According to the results, the portrait of Holiday music fans is quite surprising: more than a third of holiday music fans - Millennials ... the largest of the generations.

So, 36% of 'Millennials' and 31% of 'Gen X' like the Holiday music; in the context of age groups, they account for 26% of people aged 25-34 and 16% of those between 35-44 years.

    Therefore, do not forget to please your customers with Christmas melodies!